Google Analytics is an important tool in the world of Digital Marketing. It serves as a great way to tweak your website and make an informed decision. There are various things important when working with Google Analytics – right from integrating it with your website to making sense of the various tabs when logged into Google Analytics. This webinar will introduce all the important elements of understanding and working with Google Analytics.
If you find this webinar interesting, I would recommend reading through some books for gaining further insights in digital marketing & google analytics. Though few of these books are by foreign authors, they hold great relevance to the Indian scenario. Most of these book are also available for free in kindle edition.
1) Marketing 4.0: Moving from Traditional to Digital by P. Kotler – This book is a much-needed handbook for next-generation marketing. Written by the world’s leading marketing authors including Philip Kotler, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. – Click here to get more details
2) The Art of Digital Marketing by Ian Dodson – This book is comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. – Click here to get more details
3) Digital Marketing by Vandana Ahuja – This book is designed as a textbook for management students specializing in digital marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. – Click here to get more details
4) Digital Marketing for Dummies by Ryan Deiss – This friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. Highly recommended if your sole objective is to understand the various aspects of digital marketing in a much simpler and easy way. – Click here to get more details
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