Category: Editorial

Importance of Social Media Listening

You have to be an effective listener on the social media channels. Listening is an important skill in the legacy communication system and it holds true even in the digital …

Creating Your Social Media Identity

In the world of internet technology, we use a number of social media channels daily. In our personal lives – the facebook, YouTube, twitter and others are indispensable (at least …

Busting Myths About Websites

Website is the most basic and essential element of the online marketing mix today. No business can neglect having a website. It is no longer just an information source; it …

Introduction to the Marketing Mix

For someone who is new to marketing, the term heard most often is – “Marketing mix”. For those in whom marketing runs in the blood, the term also flows and …