Workshops

Flagship Corporate Workshops: These workshops are conducted in alignment with corporate objectives. Workshop activities are designed to trigger innovation and for inception of ideas in participants that help them perform regular work activities with a different perspective.

  1. “Digital Transformation Boot Camp” (2 days) – Workshop agenda includes:
    • Day 1 – Digital Disruption & the Digital Economy
    • SMAC Stack – A pre-requisite for understanding Digital Technologies
    • Various Digital Technologies and Design Principles
    • Marketing 4.0 – Marketing in the Digital Economy
    • Smart Cities, Smart Villages & Digital India
    • Day 2 – Internet of Things (IoT) & Applications
    • Product Development using Digital Technologies (Group Activity)
    • Digital Marketing Mix Elements – Relevance to Marketing 4.0
    • Applying Digital Marketing to solve marketing problems (Group Activity)
    • Conclusion & Wrap Up
  2. “IoT Boot Camp” (2 days) – Workshop agenda includes:
    • Day 1 – Digital Disruption & the Digital Economy
    • SMAC Stack – A pre-requisite for understanding IoT
    • IoT – Introduction, Trends, Predictions, Business Models & Value Chain
    • IoT Applications – Retail, Healthcare, Smart Homes, Automobiles, Agriculture
    • Product Development using IoT (Group Activity)
    • Day 2 – IoT Reference Architecture
    • IoT Hands-On with Arduino & Sensors – LDR, Temperature, Ultrasonic (Group Activity)
    • Smart City & Smart Village Applications
    • Designing a “Connected Smart City” (Group Activity)
    • IoT – Security, Opportunities, Challenges & Future
    • Conclusion & Wrap Up
  3. “Digital Marketing Boot Camp” (2 days) – Workshop agenda includes:
    • Day 1 – Introduction to Digital Marketing
    • Principles of Marketing
    • Marketing 4.0 – Marketing in the Digital Economy
    • Search Engine Marketing – SEO & PPC
    • Google Analytics
    • Implementing Digital Marketing for enhancing product sales (Group Activity)
    • Day 2 – Digital Marketing Mix Elements: Relevance to Marketing 4.0
    • Digital Marketing Techniques – Content Marketing, Email Marketing, Affiliate Marketing, Display Advertising, Mobile Marketing
    • Social Media Marketing – Facebook, LinkedIn YouTube, Others
    • Applying Digital Marketing to solve marketing problems (Group Activity)
    • Conclusion & Wrap Up

Workshops for Academic Institutes:

  1. “IoT for Better Job Prospects” (2 days) – High level modules include:
    • Day 1 – Digital Disruption & Digital Economy
    • SMAC – Pre-requisite to understanding IoT
    • Introduction to IoT
    • IoT Trends, Predictions & Use Cases
    • IoT Applications – Agriculture, Retail, Healthcare, Automobiles, Smart Homes
    • IoT – Opportunities, Challenges, Security & Future
    • Day 2 – IoT Reference Architecture
    • Hands-On using Arduino and Sensors – LDR, Temperature & Ultrasonic
    • 50% Theory and 50% Hands-On
  2. “Digital Marketing: Knocking India’s Doors” (2 days) – High level modules include:
    • Day 1 – Introduction to Digital Marketing
    • Digital Disruption
    • Principles of Marketing
    • Digital Marketing Trends
    • The Digital Marketing Mix Elements
    • Role of Websites
    • eCommerce
    • Google Analytics
    • Search Engine Marketing
    • Search Engine Optimization
    • Pay Per Click – Google Adwords
    • Day 2 – Content Marketing
    • Monetizing your Content – Adsense Program
    • Affiliate Marketing
    • Email Marketing
    • Mobile Marketing
    • Social Media Marketing – facebook, LinkedIn, YouTube
    • Job Opportunities in Digital Marketing
    • Freelancing/ Entrepreneurial Opportunities
    • Certification Exams
    • Digital Marketing Strategy
    • Workshop Wrap-Up
    • 50% Theory and 50% Hands-On/ Demos

For customized workshops or for more details, write to sachin@digitaldojo.in or call +91 9892591561

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